Project: Package a Computer Services Company for growth.

Client

Realtime IT Support, Dothan, Alabama

Assignment

A successful computer services company in process of growing beyond the familiarity of its home arena needed a simplified definition of its company and its services. Management desired a message and a method of delivery that would be both effective and cost efficient.

Target Markets

Banks, service companies, and professional practices within the newly defined market area that utilize between 30 and 100 PC’s.

Project Constraints

A limited marketing/communications budget, a small outside sales team, and the need to realize return on their marketing investment.

Results

A direct marketing campaign tagged “The IT Roller Coaster” consisted of a series of postcards and a comprehensive brochure with mailings scaled to the capabilities of the in-place personnel, by targeting both markets and geographic regions, the client was able to generate quality leads which were quickly converted into sales.