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Communicating the Value of Concrete Pavement

Effectively communicating the value of new concrete pavement on the 10.8 stretch of I-59, north of Gadsden, is the problem that the American Concrete Pavement Association brought to SEME Resources. SEME felt strongly that they could help ACPA with this dilemma.

The answer…look to SEME’s Marketing/Communications 8.0 process to develop a plan that will ensure success. Out of the planning process, came the “Road to Success” and a unique sponsorship program introduced by SEME to maximize interest in the project.

By beginning with a well thought out plan, ACPA team members have been able to focus their activities and their limited dollars invested in the process. They also have a tool that allows them to measure the results of their efforts.

To learn more about the “Road to Success”, check out roadtosuccessal.com. To learn more about SEME’s Marketing and Communications 8.0 contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 
SEME Resources Offers Marketing/Communications 8.0

As an owner/manager of a business in 2010 you are more than likely finding that declining sales, prices, and profits, are becoming the norm. Many are struggling just to keep their businesses afloat. Between the economy, the growth of e-commerce, and the weather, how are you supposed to make the month, let alone the quarter?

SEME has a plan that will help.

SEME's Marketing/Communications 8.0 will bring back the ability to control the destiny of your business. 8.0 is about digging deeper than the latest deal offered by your media rep. It is about creating a communications process that will work for your business in 2010.

The recession of 2008-09 has dropped all business owners/managers off in an unfamiliar business zone that is not particularly pleasant. Many will not adapt and their businesses will fail. Others will look at this monumental shift in the way we do business as a reason to explore and learn new ways to move forward. SEME's Marketing and Communications 8.0 is for this group.

SEME's 8.0 covers everything from packaging products and services to sell to building a recession proof database. SEME utilizes convenient lunch and learn sessions, day-long seminars, and 90-day business relationships to convey exciting new concepts that help to put you in control of your businesses future.

One of the major problems facing the owner/manager in trying to market/communicate their business today is that there are no givens. What has always worked now falls flat. The dilemma becomes what replaces what has worked in the past and what is the guarantee that the replacement will work.

SEME’s 8.0 will help you successfully develop, introduce, and implement a communication mix that will work for your business in this difficult environment.

Through 8.0 you will learn to gain competitive advantage, to break market segments into easy-to-reach groups, to craft your message to reach these groups, and to deliver your message to gain results.

SEME’s Marketing and Communications 8.0 offers help by providing easy-to-understand concepts on successful communications. These concepts are not only easy to understand, but just as simple to put to work for your business or company. If you are willing to admit that business as usual is not working, check out SEME’s 8.0 and put it to work for you.

To learn more, take a moment and discuss your situation with Bob Fowler at 205-423-8672.

 
Board of Architects Adopt Brand Developed by SEME
Monday, 22 September 2008 20:45

The Alabama Board for Registration of Architects has adopted a new branding campaign developed by SEME Resources. The Board’s mission is to protect and promote the health, safety, and welfare of the public as it relates to the practice of architecture in the State of Alabama.

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SEME Awarded Contract for State Architect's Board
Friday, 06 June 2008 18:17

SEME is developing branding and a new statewide education and outreach program for the Alabama Board for Registration of Architects. The Board’s mission is to protect and promote the health, safety, and welfare of the public as it relates to the practice of architecture in the State of Alabama.

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SEME Helps Company Mark 100th Year
Friday, 23 May 2008 15:54

SEME Resources congratulates its client Couch Ready Mix USA on a century of service. While the company's history took a 100 years to accumulate, there was less than seven weeks to develop custom materials marking the milestone.

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